The national flower of Korea is the mugunghwa (무궁화), rose of sharon.

Every year from July to October, a profusion of mugunghwa blossoms graces the entire country.

Unlike most flowers, the mugunghwa is remarkably tenacious and able to withstand both blight and insects.

The flower’s symbolic significance stems from the Korean word mugung, meaning immortality.

This word accurately reflects the enduring nature of Korean culture, and the determination and perseverance of the Korean people.